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Between the areas of chalk and limestone downland in Wiltshire are clay valleys and vales. The largest of these vales is the Avon Vale. The Avon cuts diagonally through the north of the county, flowing through Bradford on Avon and into Bath and Bristol. The Vale of Pewsey has been cut through the chalk into Greensand and Oxford Clay in the centre of the county. In the south west of the county is the Vale of Wardour. The south east of the county lies on the sandy soils of the New Forest.

Chalk is a porous rock so the chalk hills have little surface water. The main settlements in the county are therefore situated at wet points. Notably, Salisbury is situated between the chalk of Salisbury Plain and marshy flood plains.

As with the rest of South West England, Wiltshire has a temperate climate which is generally wetter and milder than the rest of England. The annual mean temperature is 10 °C (50 °F) and shows a seasonal and a diurnal variation. January is the coldest month with mean minimum temperatures between 1 and 2 °C (33-35°F). July and August are the warmest months in the region with mean daily maxima around 21 °C (70 °F).

The number of hours of bright sunshine is controlled by the length of day and by cloudiness. In general December is the dullest month, June the sunniest. The south-west of England has a favoured location with respect to the Azores high pressure when it extends its influence north-eastwards towards the UK, particularly in summer. Convective cloud often forms inland, especially near hills, and acts to reduce sunshine amounts. The average annual sunshine totals 1600 hours.

Rainfall tends to be associated with Atlantic depressions or with convection. The Atlantic depressions are more vigorous in autumn and winter and most of the rain which falls in those seasons in the south-west is from this source. In summer, convection caused by solar surface heating sometimes forms shower clouds and a large proportion of rainfall falls from showers and thunderstorms at this time of year. Average rainfall is around 800–900 mm (31–35 in). About 8–15 days of snowfall is typical. November to March have the highest mean wind speeds, with June to August having the lightest winds. The predominant wind direction is from the South West.

The Wiltshire economy benefits from the "M4 corridor effect", which attracts business, and the attractiveness of its countryside, towns and villages. The northern part of the county is richer than the southern part, particularly since Swindon is home to national and international corporations such as Honda, Intel, Motorola, Alcatel-Lucent, Patheon, Catalent (formerly know as Cardinal Health), Becton-Dickinson WHSmith, Early Learning Centre and Nationwide, with Dyson (company) located in nearby Malmesbury. Wiltshire’s employment structure is distinctive in having a significantly higher number of people in various forms of manufacturing (especially electrical equipment and apparatus, food products, and beverages, furniture, rubber, pharmaceuticals, and plastic goods) than the national average.

In addition, there is higher than average employment in public administration and defence, due to the military establishments around the county, particularly around Amesbury and Corsham. Wiltshire is also distinctive in having a high proportion of its working age population who are economically active – (86.6% in 1999-2000), and its low unemployment rates. The Gross domestic product (GDP) level in Wiltshire did not reach the UK average in 1998, and was only marginally above the rate for South West England.

Wiltshire has a mostly comprehensive education system with two grammar schools and three secondary modern schools in the Salisbury district. There are 29 state and 13 independent secondary schools - notably Marlborough College and Dauntsey's School, not including the three further education colleges - Wiltshire College, Salisbury College and Swindon College, all of which provide limited levels of higher education. There is also a sixth form college (New College) in Swindon. All schools in West Wiltshire have sixth forms, and only two in North Wiltshire do not. For the other two districts, it is half-and-half.